We create the things we most need.
What do you need the most?
I have a coaching practice devoted to helping smart women get focused enough to design their life and business on their own terms.
Um, yes. Hand raised. I have ADHD up to my eyeballs AND I have been in business for myself for 15 years. AND I’ve made money at it many, but not all, of those years. AND I do it on my own damn terms, following my own damn rules, in my own damn living room.
I looked really cute on Friday.
Just ask Jordan, my 21-year-old. She should know. She pointed out each piece of my outfit, down to my cutie grey shoes that I DIYed with bright pink paint on the heels. She called me the Original Hipster.
First of all, I’m pretty sure real Original Hipsters don’t congratulate themselves super publicly about it on their website.
Second of all, I commandeered the term and have been referring to myself in third person as The O.H. all weekend.
“The O.H. is ready for some coffee.”
“David? The O.H. needs some T.P.” (toilet paper) You know, always keeping it classy at La Casa de Yostram Crazypants.
If there is one thing I do extremely well, it’s take a joke or offhand comment and run it into. the. ground.
Rule #1 about writing: Every piece should support the whole.
Every little story, character, description, anecdote, piece of research needs to have a reason for being there. The O.H. story is there because it’s true. I’ve been a bit of a hipster all along. Hipsters are basically smart weirdos with a particular sense of style. They often have these attributes:
- a little bit angry or depressed
- brainy and into obscure-ish books and icons
- socially conscious vocally, if not in actual practice
I’ve always felt like a bit of a freak. I tried to make that feeling go away by trying to fit in with normal types. But I couldn’t pull that off very well so I joined kindred freaky spirits and figured out how to fit in there.
Moral of the story: I need, and have always needed, a way to be in the world without having to fit in with the straight-laced crowd. I need a way to be me and still make it work.
The O.H. needs a j.o.b.
And now I’ve got one that is so perfectly suited to who I am. I get to play with people I really like and help them find their own weird way in the world. I have created that which I have always needed.
What do you need?
What problem have you always tried to solve for yourself? Me: how to get along in the world even though I don’t want to do things the way other people do.
What do you think stands in the way of you being able to have that? Me: inability to focus.
The answer to both of those questions is at the heart of the business you need to create.
Let’s play together in the comments. What are your answers to those questions?