The truth about creation + what I’m making for you

I’m going to tell you about what I’ve been working on, how fucking crazy-making it is and what’s in it for you. Check it out.

I’m in the final stages of a big ole project I’ve been physically working on since May. I’ve been refining and working on the idea and content for much longer.

To skip the story, jump to the bottom for the details.

Finishing is not my strong suit. This means I’m a bit of an exhausted mess. I’ve never finished anything this big. I did write a novel once, but it was a quick and dirty thing whose quality I didn’t worry about.

Self Actualization via Finishing

Creation is a holy thing. It stretches and pushes all of my pieces and parts. I can’t avoid any of the rusty pieces in my internal corners. This is a terrifying process. The way through is to dance with the demons instead of fighting them. This means 2 steps forward, 3 steps back, take a nap, say a prayer and get up again.

Here’s a shortlist of the demons hiding in my corners

  • What will they think? (my parents, my mentors, my peers, my clients, my stalkers, my husband, my children. Notice that I didn’t list myself)
  • The tedium of sitting still and working on it
  • Listening to criticism, not taking it personally and looking for the truth in what they say
  • Listening to praise, taking it in and giving thanks instead of skipping over it.
  • Believing for some dark moments that I hate coaching, the internet and money
  • Technology
  • Countless voices of my champions who tell me I should charge more, charge less, do more, do less.
  • How to launch
  • Believing that there’s only one right way to get this out to you and if I miss it we’re all screwed.
  • What will become of me when this idea is done? Will there be anything left?
  • What if this bombs and I’ve WASTED TWO YEARS OF MY LIFE?
  • What if people ask me questions about business building I can’t answer.
  • What the hell was I thinking?
  • This is too big, too much, too overwhelming. Who am I to do this?
  • Why has no one else done this already? I must be missing something.

I listed these for you so you know that just because you think those things or something similar, it’s not reality. The answer is not to quit just because your brain says so. Instead, investigate your beliefs and decide what you really want to do. This is why self actualization comes from finishing. The only way that I know of to get anything done is to face those things instead of running from them.

Wading through this is much like pregnancy

I can’t turn back. I keep trying but I can’t. It has knocked me on my ass and forced me to slow down and listen for the next steps.

Right now I’m in labor

After 2 hours of trying to pushing Lula out, I told my doula I didn’t think I could do it. I was terrified. I wanted to hang out in the in between place of pregnant and motherhood. She had birthed half dozen children of her own and attended to countless others. She knew that I could and I would. That millions had been there before. Even with her support and that of my doctor, husband and nurses, I was on my own. No one could do it for me. That last push was mine to make.

My coaches, friends and husband have been doing the same thing for me. They smile and nod at me while I wail, then help me get up and keep inching forward.

This is a birth. It’s a wild and unwieldy thing, full of holiness and mess.

This post should be more strategic than it is. It should lead you to some well-paved funnel seamlessly designed to draw you into my lair. Picture me with a hook nose and a pointy finger beckoning you. And then watch as I trip over the brick road and get distracted by the pretty flowers in the field over there.

This is what I’m making for you

I’m working on a comprehensive guide to setting up a coaching practice. It’s called Coaching Practice in a Box. It is a digital reference with every single thing you need to know so you can get on with the holy work of coaching your people. I cover everything from technology and marketing to how to be a better coach.

There is no reason that we should all be figuring out how to do these things.

I’ve figured it out and share with you what I hope is the right amount of information. You’ll get enough info to get going and not so much that you’ll drown in overload.

There’s a huge blank spot in the business building market for basic information. For example, if you want to teach a teleclass, you can study with a number of great teachers to become a better teacher. But what if you just want to try it a few times to see what you think?

My first teleclass was full of technical snafu’s, took several days to put together and got 7 people signed up for it. Plus I was so nervous and out of my league that I didn’t enjoy it. Then it took a few days to recover from the energy I built up and to wade through similar demons as I listed above.

Imagine if someone had handed me a specific how-to that covered the technology and what to consider when coming up with topics. I could have cut down my wrangling by 80% and focused on the class content and being present for my people. It would have been a completely different experience. This product does this for every area you need to worry about. I haven’t seen anything else like it.

Being in business is tough. Creation is tough.

Loneliness, shame and frustration can be constant companions if we’re not careful. Standing together, shoulder to shoulder and knowing it’s all normal makes it so much more doable. So much more fun.

Coaching Practice in a Box due date: December 4

To be the first to know when Coaching Practice in a Box is available, make sure you’re on my e-list. If you already get my e-letters, no need to sign up again.


8 Responses to The truth about creation + what I’m making for you

  1. Lauren November 14, 2012 at 8:29 pm #

    Sarah, I can’t wait to see what this brave, creative, intense process is going to yield for the rest of us–no doubt it’s going to be amazing. Congratulations on having faith in your own abilities to push through and deliver–you’re right, it is a fucking crazy-making thing at times.

    • admin November 14, 2012 at 9:26 pm #

      Oh, for sure. For sure.

  2. Joanna Weston November 14, 2012 at 10:19 pm #

    I, for one, can not wait to see more details on this business in a box! I’m sure it will be amazing. And as always, I appreciate your openness about the process of creation! šŸ™‚

  3. Maya November 15, 2012 at 1:13 am #

    What a kick-a$$ post! Thank you so much! I so needed this!

    I deeply appreciate your transparency and candidness. This is truly going to give so many others the permission they need to keep on keeping on.

    Cheers to creativity and doing it anyway!

    • admin November 15, 2012 at 3:27 am #

      Good good good! That is exactly my hope Maya!

  4. admin November 15, 2012 at 3:26 am #

    Joanna, it’s coming soon! xo

  5. Allegra November 15, 2012 at 12:03 pm #

    I’ve been following along with this since the beginning of the summer when we first “met” through B School — it is awesome to see it all coming together and I can’t wait to support you through your launch! You’re doing amazing work and will help so many people.

  6. Ivan December 31, 2012 at 7:07 am #

    Hi Rich,Thanks for the welcome..I stppeed into a couple of projects which to date have not panned out. These guys made big promises to help, all I received was an empty bag. When I asked for assistance with tech problems it would be days before any response and then often times it was of little or no value. So I have been burned and frustrated never mind the waste of my hard earned money. They created a website that has yet to generate any conversions. This is why I am here, ready to learn the right way. I am not ready to give up.Pete

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